Talking about creativity is always tricky. If rules could define the creative process and described by rigid definitions, there would be a computer programme that would create marketing communications. Luckily (for us) there are no golden rules that anyone can follow; we still need that indefinable spark only an ideas person can bring to the party.
An ideas culture runs right through RH, but it’s here in our creative department that this spark becomes a reality.
We’re proud of the work here, not only because it’s good on a creative level (yes, it has won awards), but also, more importantly, very useful in producing results.