Electric Mobility

Making a stylish statement in a market

The brief

Traditional mobility scooters have never been seen as aspirational, stylish or that user-friendly. Until now. So, when English company Electric Mobility designed and built and the ground-breaking Vecta Sports mobility scooter they wanted a campaign that looked and felt different from the utility marketing usually seen.

Our solution

To highlight the modern design style of the Vecta we developed a campaign that focused on high-quality photography that displayed the Vecta in the manner of a BMW car launch. This high concept art direction, coupled with copy that focused on various aspects of ability as opposed to disability was employed across a launch film, brochure and forthcoming online campaign. Results wise, there is currently a waiting list for the Vecta, with all supplies sold out for the foreseeable future.

PPA Recognised Agency
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Keep up to date with the latest RH News
ErrorHere