Traditional mobility scooters have never been seen as aspirational, stylish or that user-friendly. Until now. So, when English company Electric Mobility designed and built and the ground-breaking Vecta Sports mobility scooter they wanted a campaign that looked and felt different from the utility marketing usually seen.
To highlight the modern design style of the Vecta we developed a campaign that focused on high-quality photography that displayed the Vecta in the manner of a BMW car launch. This high concept art direction, coupled with copy that focused on various aspects of ability as opposed to disability was employed across a launch film, brochure and forthcoming online campaign. Results wise, there is currently a waiting list for the Vecta, with all supplies sold out for the foreseeable future.