Strategy

With a history spanning over 40 years, RH knows a thing or two about marketing strategy.

Understanding brands and how they communicate with their audiences – and identifying what is needed to improve that communication – is the centre of how we like to work with clients. No two requirements are ever the same, and we produce marketing strategies for organisations across a wide range of industry sectors, including education, charities, retail and e-commerce, and the public sector.

It’s our audience-centric approach, at the heart of our agency philosophy, that gives us the ability to develop genuinely integrated marketing approaches that deliver above expectation and maximise returns to the bottom line.

Through our staged process of Analysis, Definition, and Execution, we partner with our clients to deliver transformation change within their organisation through their use of data, advertising, digital, and up-skilling internal teams.

A great team and knowledgeable people who always strive to help us deliver effective campaigns in an extremely competitive market.

Marketing Analysis

We analyse data from your first-party, like social media and web analytics, to form a picture of how people interact with your organisation. From here, we can start to identify where meaningful improvements can be made to any marketing proposition.

Defining Objectives

We set strategic objectives for the short, medium, and long-term based on realistic targets allied to your business needs – like footfall, increasing revenue, or brand reputation. From here, we identify the required tasks and resources needed to see positive, impactful results.

Execution

Combing our understanding of your business, its objectives, and audience expectations, we recommend a transformational digital strategy and a roadmap for its delivery, tactics, and benchmark how success should be measured.

Audience Insight

By deep diving into web, social, and profile data we help organisations gain a stronger understanding of who their audiences really are. Going beyond traditional demographic or ABC1 criteria, we’ll build up actionable digital personas and lay the foundations for entry into new markets, new initiatives, and improved advertising ROI.

CRM and Database Integration

For over 20 years RH have been helping businesses integrate their marketing with CRM systems, grow customer databases and develop audience profiles. We have pioneered unique cross marketing strategies to create rewarding long-term relationships with complementary brands and assist clients in the development of the required communications.

Research

RH use many qualitative research techniques to enable us gain audience understanding, test communication strategies and propositions, and develop plus creative treatments. Alongside our extensive in-house research and insight expertise, we have long-term relationships with a range of research companies depending on the brief and sector.

Get in touch

We’re always keen to hear from prospective clients, so why not get in touch?