Ferne Animal Sanctuary
Raising awareness and money for animals in need
Ferne Animal Sanctuary has been caring for unwanted and abandoned domestic and farm animals since World War 2 and in that time it has rehomed thousands of animals.
To help them continue this important work they approached RH for help planning all aspects of their marketing and communications.
We developed a campaign that focusses on a year-round media presence, enabling them to communicate to core audiences across multiple media channels (press, radio, digital, email and social media).
We proposed advertising and organic social media activity to promote all aspects of the charity – sanctuary visits, re-homing, volunteering and fund raising appeals; and heavily weighting activity outside school holidays when visitor numbers to the sanctuary are lower.