Getting people back on their bikes for fun
After considerable investment in a stunning network of cycle ways and footpaths Devon County Council were eager to let people know just what was available on their doorstep.
Under the battle cry of Enjoy the Ride, we developed a series of beautiful short films that contrasted the joy and magic of a journey made by bike with a copyline that plays on the dull monotony of a car journey.
Lasting no more than 15 seconds the films encouraged people to get out and Enjoy the Ride. Using social media we targeted older couples, families and young adults with 8 short films.
On Travel Devon’s website we developed an animated infographic that gave lapsed cyclists access to all the help available to encourage them back into the saddle.