Somerset and Exmoor is a region that has much to offer the adventurous holidaymaker, an area rich in activities and thrills. Unfortunately, not many know this and so Somerset County Council asked RH to develop a campaign that not only marks out the region but also gives people reasons to visit.
To raise the profile of the region we christened the area ‘The Wild West’. This highlights the unspoilt, untamed, nature of the area, in a fun exciting way. The name, coupled with striking imagery and copy lines that evoke the American Wild West has produced an evocative and memorable set of posters, online ads and films.