Promoting the UK’s leading weather forecast app
The Met Office approached RH Partners to promote a new version of their world-leading Weather forecast App.
As well as securing downloads for the App on both iOS and Android devices RH were tasked with increasing awareness and engagement among some of the Met Office’s key audiences.
In partnership with the Met Office RH segmented the existing audience profiles into response-focused groups which could then be targeted across digital platforms. Through this exercise our digital team identified specific criteria and activities taking place in people’s daily lives where having an accurate weather forecast could play a key role, and therefore offer a compelling reason to download the free App.