Independent, Salcombe Brewery approached RH Partners to help with an extensive re-brand and launch project, after acquiring Quercus Ales.
They wanted to signify to customers and traders the acquisition, a change of management and brewery team, improved product recipes and new product ranges, by launching under a new name – The Salcombe Brewery Co.
RH felt it was important for the new brand to have a memorable, unique identity that was closely associated with its location in the South Hams and the beautiful natural environment. After undertaking a branding workshop, where we explored the core values of the new brand we developed several creative routes before settling on the Seahorse device, which was inspired by a rare species that lives in the coastal waters of South Devon.
Subsequently we developed brand guidlines, a suite of assets as part of a brand tool kit, point-of-sale and packaging.
Salcombe Brewery soft launched its new brand identity to their supply chain and distributors in the summer of 2016, with a full PR launch planned for April 2017, coinciding with the opening of a new state-of-the-art Brewery, shop and visitor centre.