Heart of the South West

Designing the future of the economy in the South West

The brief

When the government replaced the Regional Development Agencies with Local Enterprise Partnerships the Heart of the South West LEP approached RH to create their brand identity, corporate guidelines and visual style.

The solution

Drawing inspiration from the name, we developed a heart-shaped logo that reflects the modern, multi-faceted nature of the partnership. The cool palette of blues mirrors the nature of the organisations involved – a business-led partnership between the private sector, local authorities, universities and colleges.

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