Exeter Maths School

Rebranding a unique school for unique pupils

The brief

Exeter Mathematics School (EMS) is an Ofsted Outstanding, state-funded 6th form specially designed for young people who love maths, physics and computing. They approached RH with a view to rebranding their logo and website to reflect the actual educational experience students would have when enrolled.

Our solution

After conducting extensive research amongst staff, stakeholders and students we developed a logo that took its inspiration from fractals, a fundamental mathematical principle, which hints at the infinite possibilities offered to the students. The bright colours and energy reflected in the logo were carried over onto the website and so marked a fundamental shift from the old staid brand.

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