Cornish Mutual is a South West insurance company with its roots going back over 100 years. Working mainly with the farming community they wanted to expand into the domestic home insurance market. At the same time they wanted to undertake a major brand refresh.
Working closely with the client we developed several new campaign approaches, which we took into extensive research and subsequently developed into press, radio and online advertising. The language and imagery we developed for the consumer campaign was subsequently used to form the backbone of the new website we also designed and built.