The Brief
Aston Business School is a top-ranking business school and among one of the few institutions worldwide to hold triple-accreditation.
The School’s MSc programmes range from generalist postgraduate study to highly specialised programmes, attracting students from domestic and international markets.
Our task is to increase applications across MBA, DBA & MSc programmes within Aston Business School. The need to engage with a larger audience of prospective students both within Aston’s set geographical target markets and by targeting candidates behaviourally were both seen as critical to the success of all campaign activity.
Our Solution
Our knowledge of the sector allows us to work alongside Aston Business School to develop an effective strategy and identify the most suitable digital marketing channels to utilise within individual international markets.
This approach enables us to establish several independent marketing campaigns spanning Search, Display, and Social Networks. Each element of the campaign utilises an array of programmatic and behavioural targeting criteria tailored to specific MSc and MBA programmes and their prospective students. Bespoke ad creative coupled with time sensitive calls to action (such as Open Days) ensured effective response across all markets and a strong increase in applications.
