Hampshire County Council
Recruiting parents and carers to adopt and foster
Having delivered successful social change and child care campaigns within Devon for many years, RH were engaged by Hampshire County Council to provide digital strategy for their Adoption and Fostering services. Child care is a hugely important role for any Council to perform, and RH take our involvement in this area extremely seriously.
Constructing successful campaigns within the child care sector presents unique challenges. Becoming a foster or adoptive parent is a big commitment and one that is not taken lightly. This is made even more difficult due to increasing competition from national private adoption and fostering agencies, with whom local authority services must compete.
Dedicated Paid Search activity geo-targeted in and around the county ensured Hampshire County Council’s Adoption and Fostering services were positioned prominently to prospective carers on Google, delivering an immediate uplift in website traffic and telephone enquiries.