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Analytics and Measurables

Data is the beginning and end of everything we do

Whether driving response through inbound marketing or developing a multi-channel Brand strategy, we look to data to help make informed decisions about how and why marketing spend should be directed.

We help clients take ownership of the marketing data within their organisation – whether in the form of Analytics, campaign dashboards, or audience insights and data profiling.

We’re also experts in establishing effective attribution within different media channels, which ensures everyone has a clear view of reach, response, and ROI.

  • Full Media Tracking and Attribution
  • Event and Conversion Management
  • ROI Tracking
  • Custom Campaign Dashboards
  • Real-time Optimisation
  • Landing page and Conversion Rate Optimisation (CRO)
  • Analytics and Tag Manager Implementation
  • Website Auditing
The dashboards provided are a great way to keep track of the campaign, providing clear reports and analytics.
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Online Dashboards

Whether you require a real-time view of e-commerce sales and revenue, social media and content monitoring, or high-level marketing data on annual reach and customer profiles, we can tailor reporting dashboards to your organisations’ requirements.

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Google Analytics

Our digital team are Google Analytics Certified professionals and experts in analysing data which can increase the performance of a website, boosts conversion rates and revenue, and develop a better understanding of audience motivations and expectations.

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Attribution Modelling

User journeys are increasingly complex, and the basic “last-click” model of conversion tracking often fails to take this into account. Our understanding of more complicated attribution models, time lag and conversion processes helps organisations gain a getter understanding of the impact of marketing efforts.

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Actionable Insight

Even the best reports need to be placed in context. We interpret web analytics and audience behaviour, track media trends and benchmark campaign performance to provide data-led recommendations which will bring further success to your organisation.

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Media Comparison

Understanding the value of different media channels is an essential part of budgeting for an effective advertising strategy. Through systematic use of ad tracking, attribution, and delving deep in Analytics data, we can visualise the ROI of every marketing £1 spent.

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Analytics Training

For organisations who want to get gain a better understanding of web analytics, or simply wish to upskill team members. We tailor sessions to your specific requirements and use your own Analytics as a training aid, ensuring you get the most from the workshop.

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Case studies

University of Exeter Medical School

Increasing ticket sales for Bristol Zoo Gardens

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We’re always keen to hear from prospective clients, so why not get in touch?

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