Experts in Education Marketing
Engaging with schools and their students for over twenty years
We create bespoke marketing campaigns tailored to the unique recruitment goals of schools. Whether you’re looking to attract new students, boost international enrolment, or enhance your school’s brand presence, RH brings first-class experience and insight to the education sector.
We believe successful school marketing begins with one key principle – Understanding:
- Understanding your school’s values, ethos, and enrolment objectives. Understanding the competitive landscape and the motivations of prospective families. This knowledge forms the foundation for compelling, results-driven campaigns.
- Our dedicated team works in close partnership with schools, applying an audience-first approach that keeps student and parent expectations at the core. This enables us to drive strategic innovation and measurable success — with performance tracking and insight baked into every campaign.
Student Recruitment
Effective school marketing goes far beyond glossy brochures or social media ads. We craft campaigns that truly connect with prospective families and influence admissions decisions. With deep sector knowledge, we help shape communication that aligns with your school’s vision and drives enrolment outcomes.
Open Days
Open Days are a pivotal moment in the decision-making journey for families. We specialise in helping organisations maximise the impact of these events—before, during, and after. With targeted promotion that drives attendance we ensure your Open Day delivers results that go beyond first impressions.
International Marketing
With private schools increasingly attracting international students, we know how to navigate global markets. Our team uses trusted media channels and culturally attuned messaging to address the unique challenges of reaching and engaging overseas families.
Always-On Strategy
We continuously monitor education trends and parental expectations, helping schools adapt marketing efforts throughout the year. Whether identifying new markets, understanding seasonal enrolment patterns, or recommending the right moments to launch campaigns, we provide the insights needed to stay ahead.
Insight & Audience Trends
Understanding what matters to families today — from academic reputation to well-being and values — is key to any successful campaign. We use industry-leading tools to stay connected with parental and student sentiment, ensuring our messaging stays relevant and impactful.
Brand Development
A school’s brand is more than a logo — it’s the story families tell after visiting your website or touring your campus. That’s why our experienced creative team works to build and protect your brand, ensuring it reflects your strengths, resonates with your audience, and stands out in a competitive marketplace.
Attribution & Measurement
Every decision counts when it comes to enrolment. That’s why we integrate performance tracking and attribution into every campaign, helping schools understand exactly what’s driving results. Our reports simplify the process and can plug into most admissions systems, providing clarity and confidence in your marketing investment.
RH Advertising, Richmond Court, Emperor Way, Exeter, Devon EX1 3QS Tel: 01392 219797
Plymouth Office: Market Hall, Duke Street, Plymouth, Devon PL1 4PS
Company Registration: 03909789 VAT Registration: 750461154
Plymouth Office: Market Hall, Duke Street, Plymouth, Devon PL1 4PS
Company Registration: 03909789 VAT Registration: 750461154
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