The youth market are notoriously hard to reach and engage and are ever-becoming more suspicious of advertising.

Recently, SnapChat opened its doors to advertisers of all sizes with new self-service buying tools

RH has launched a major digital campaign to attract short break visitors to the English Riviera in the Summer shoulder months.

The digital campaign is targeted at younger and older couples, friends and groups who can take holidays in school term times. RH has developed a range of treatments for each audience and are targeting them on Facebook, Instagram, Gmail and through programmatic display advertising.

The campaign promises ‘a good time anytime’ on the Riviera, highlighting the seafood, coast, great nightlife and a range of quality and unique accommodation. The campaign is supported by organic social media activity and email marketing.