In January this year we were delighted to start working with Hampshire County Council. With our extensive experience of social change campaigns, we successfully pitched for their Cyclist Safety project which was aimed at encouraging considerate behaviours between cyclists and drivers and so reduce the number cyclists involved in road traffic collisions.
The campaign was very successful in terms of its reach, delivering in excess of 1,070,000 impressions and achieving 3,700 interactions. Hopefully, this will lead to a reduction in the number of accidents involving cyclists.
Since this work, RH has also been instructed by Hampshire County Council to develop further campaigns, including:
‘Motorcyclist safety’ – this campaign aims to reduce the number of motorcyclists killed or seriously injured on Hampshire’s roads.
‘Drink and drug driving’ – focussing on reducing the number of drivers on the county’s roads testing positively for drink or drugs.
‘Mobile phone distraction’ – this campaign highlights the dangers of being distracted by your mobile phone, not only when driving, but also walking around as a young pedestrian.
‘Seatbelts’ – amazingly, there is still work to be done encouraging vehicle users to wear a seatbelt for every trip!
Account manager for RH Partners Verity Langham said:
“It’s great to be developing campaigns that will make a real difference. If we can reach out to people and get them engaging with our messages, we know we can help prevent incidents or even fatalities, which can only be a good thing. We’re really proud to be working on campaigns like these.”
It’s going to be a busy summer for RH and Hampshire!