RH Launches Somerset & Exmoor Summer Campaign
RH has been tasked with helping attract visitors to Somerset and surrounding areas during the high (noon) season summer months. In-order-to achieve this RH has utilised digital and offline campaigns including a short video centrepiece showcasing the unspoilt beauty of this area and the vast range of activities and things to do when you spend your summer holiday in the ‘Wild West’: Riding, climbing, rambling, swimming and more!
You can watch the video on YouTube here
The digital campaign is targeted at younger families and active enthusiasts who are looking to take a holiday during the summer. RH has embraced social advertising to reach these audiences on channels including Facebook and Twitter. In addition to social campaigning, programmatic search and display advertising (including Youtube) has been used to target these audiences whilst they are researching summer holidays and browsing online to drive them to the Visit Somerset website where they can find out more information and plan their adventure.
Rail 6 sheet posters formed the offline campaign and these were placed at key rail station locations to drive awareness and showcase the beauty of Somerset & Exmoor through vibrant and eye-catching imagery in-keeping with the Wild West theme.
Geoff Dodd, Creative Director at RH, said of filming the video ‘When someone asks, ‘what did you do at work today?’ and your answer includes, mountain biking on the Quantocks, climbing in Cheddar Gorge, road biking around Glastonbury and wild swimming on Exmoor, you know it’s been a good day at the office.’