Christmas ads are fast becoming a staple of the festive build up, with the public waiting in anticipation for their launch to firmly mark the start of the festive season.
The popularity of Christmas adverts has become almost unavoidable with everyone keen to give their opinion of the best/worst ad of the year – or remind us of a classic that won’t be beaten!
This year, some of the RH team have been drafted in to give us their review of the Christmas ads submitted by the big names, introducing Geoff, RH Creative Director, Client Director, Mitch, Dawn our Studio Manager and Digital Executive Eleanor.
First things first, it’s John Lewis’ 2017 attempt:
Geoff: Seems very familiar as if we’re going over the same tired ground as before. Plaintive cover version – check. Cute kid with very active fantasy life – check. Cuddly toy merch spin off – check. 5/10
Mitch: Underwhelmed by John Lewis this year, felt like it was geared around selling monster merchandise rather than the take away message. Elbow definitely the best element. 6/10
Dawn: Great, different theme that held my attention from start to finish – message, know your child’s wishes at Xmas ;-) 8/10
Eleanor: Not sure I am fully on board with the storyline this year. Quite disappointing and I was no where near crying – I expect more John Lewis! 5/10
Next up we’ve got Sainsbury’s, who has achieved the most viewed Christmas advert to date with Mog’s Christmas Calamity in 2015 – racking up over 37 million Views!
Geoff: Nicely art directed featuring real people, but overall, I was left feeling a little confused. 3/10
Mitch: More original and ‘real life’, will definitely resonate with audiences. Also very clever with the Karaoke version, will surely go viral. 8/10
Dawn: What the flipperty giblets was that? Too fast to follow and looks amateurish. 3/10 for Ricky Tomlinson’s contribution.
Eleanor: It’s bearable if you listen to it without the sound… 5/10
This year, Debenhams gave us a modern day love story…
Geoff: Cinderella reimagined by Richard Curtis. Nice trailer for a feature film but what’s it got to do with Debenhams? 6/10
Mitch: Nicely produced love story but could be an ad for anytime of the year, not massively festive. What’s McGregor doing in there??! Doesn’t add anything and surely doesn’t need the cash! 6.5/10
Dawn: Pure cheese, I literally felt a bit sick when they kissed! 5/10
Eleanor: I really like this – but it may be just Ewan McGregor’s narration that has hooked me in! 8/10
Marks & Spencer brought Paddington Bear into the mix
Geoff: Paddington does sterling work in promoting the idea of Christmas as a time for good will to all men – even burglars! 7
Mitch: I get angry with lazy advertising, like Halifax crowbarring in classic cartoon characters (scooby doo etc) for the nostalgia effect. Come up with your own ideas! M&S have seemingly done the same and are piggy backing on Paddington’s popularity and not being original. 4/10
Dawn: Marmalade is an all too forgotten treat – sweet ad, nicely done, no expense spared, again entertained me from beginning to end. 9/10
Eleanor: This is cute – love the storyline and use of Paddington Bear in this one! 8/10
Tesco heads down the ‘Everyone’s Welcome’ route for 2017
Geoff: Tesco offers up a slice of inclusiveness that showcases their turkey offering. Tasty. 7
Mitch: Sometimes just keeping things simple works best. The Turkey, the centre piece for Christmas table – and real people doing what we all do – argue, eat and be happy! 8.5/10
Dawn: Much more realistic – but why would we want a preview of the horrors of Xmas day – I prefer a bit of fantasy, especially around Christmas :) 4/10
Eleanor: Bit more of a realistic representation of Christmas Day making it relatable! 7/10
Finally, we come to Asda
Geoff: Wes Anderson meets Charlie and the Chocolate Factory. 6/10
Mitch: What’s going on here?! its fine but I’m not taking anything from it! Fleetwood Mac the best bit. 5/10
Dawn: Charlie and the Chocolate Factory revamped into a Christmas ad! 6/10
Eleanor: Meh, it’s ok… 5/10
So there we have it, the great RH Christmas ad review is over.
The winner? It’s a mixed bag but Aldi and Kevin the Carrot could have just edged it!
Come back in 2018 for the next installment!