Late last year, Facebook began to roll out News Feed Adverts that drive users to chat with brands on Facebook Messenger.
These new ad types appear like a traditional Facebook ad with the option to include an image, video or carousel as well as copy yet allow Facebook users to make direct contact with brands and businesses in a quick and convenient way. Facebook’s full suite of targeting options are also available to builders of the advert.
Once an ad has been clicked, a conversation with the brand or business will open in the Messenger app (if on mobile) or on web chat (if using a desktop) rather than sending traffic to a specified URL.
This means that brands can enter into conversations with users where they are already having conversations!
With over one billion people using Facebook Messenger (Digital Marketer, 2017), it serves to be the ideal format to engage in conversation with users, add personalisation to a brand and be reactive and responsive.
In addition to this, Messenger ads can encourage users to buy into a brand by offering voucher codes once a conversation has been started.
If you are interested to find out how Facebook Messenger ads could benefit your digital stategy – get in contact!