We’re thrilled to have been appointed by Home-Start UK to run their upcoming Facebook advertising campaign.
As specialists in the charitable and social change sector, we’ve been chosen by Home-Start to create a campaign that promotes their vital work and generates donations to help make a difference to more children’s lives across the country.
Home-Start is a local community network of trained volunteers who help families facing challenging times and struggles such as post-natal depression, isolation, physical health problems and bereavement. Across the UK, there are over 200 Home-Starts in 71% of local authority areas who work to transform the lives of over 56,000 children.
Our Facebook marketing campaign aims to reach out to the charity’s core audiences and encourage those who may need additional help, or those who may be aware of someone that does, to engage with the cause. Our campaign strategy also focuses on driving donations, with individuals receiving an ongoing stewardship plan designed to develop the relationship with Home-Start and maximise long term support.
We understand that in order to generate maximum impact and successfully inform future communications, it is crucial for such campaigns to gain actionable insights and learnings. Our knowledge and experience have allowed us to work with multiple leading charities, and connect them with large numbers of supporters to secure additional funding.
To discover more about the campaigns we’ve worked on for the charity and social change sector, take a look at our case studies. If you’re interested in becoming a Home-Start volunteer, please visit their website!