This week, Instagram released a new look for their icon and app design as well as for their other creative apps, Layout, Boomerang and Hyperlapse.

The previous, retro-looking camera (and arguably one of the most recognisable App logos alongside Facebook, Twitter and Snapchat) has been replaced by a rainbow-coloured swirl of pink, purple, orange and yellow. The camera element remains, but instead now appears simpler and as a white outline within the combination of colours. According to Instagram this is a better reflection of the community.

A refreshed interface also accompanies the new logo design to help ‘people’s photos and videos shine’. The design is now flatter and ‘cleaner’ whilst fonts are now black in colour and notifications appear orange instead of red.

Instagram said of the update,

‘While the icon is a colourful doorway into the Instagram app, once inside the app, we believe the colour should come directly from the community’s photos and videos. We striped the colour and noise from surfaces where people’s content should take centre stage, and boosted colour on other surfaces like sign up flows and home screens.’

What have the wider digital world made of the update? Well, reactions have been mixed.

Some have likened the new logo to a Powerpoint template…

Digital users aren’t ever particularly fond of change, and changes to a well-loved App logo seems to prove no different.

Here at RH? Well, we’ll have to see if it grows on us…

Late last year, Facebook began to roll out News Feed Adverts that drive users to chat with brands on Facebook Messenger.

These new ad types appear like a traditional Facebook ad with the option to include an image, video or carousel as well as copy yet allow Facebook users to make direct contact with brands and businesses in a quick and convenient way. Facebook’s full suite of targeting options are also available to builders of the advert.

Once an ad has been clicked, a conversation with the brand or business will open in the Messenger app (if on mobile) or on web chat (if using a desktop) rather than sending traffic to a specified URL.

This means that brands can enter into conversations with users where they are already having conversations!

With over one billion people using Facebook Messenger (Digital Marketer, 2017), it serves to be the ideal format to engage in conversation with users, add personalisation to a brand and be reactive and responsive.

In addition to this, Messenger ads can encourage users to buy into a brand by offering voucher codes once a conversation has been started.

If you are interested to find out how Facebook Messenger ads could benefit your digital stategy – get in contact!

Following a series of high-profile brands pulling digital ads from Google’s Display and YouTube networks over concerns over ad placement, Google has announced a series of measures to regain the trust of its customers.

Responding to well publicised discontent, chief business officer Phillip Schindler announced in a recent blog post that Google will promise to increase transparency for advertisers, bolster its own internal resources and improve automated processes to monitor and vet YouTube and web content where ads appear:

“We’ll be hiring significant numbers of people and developing new tools powered by our latest advancements in AI and machine learning to increase our capacity to review questionable content for advertising. In cases where advertisers find their ads were served where they shouldn’t have been, we plan to offer a new escalation path to make it easier for them to raise issues. In addition, we’ll soon be able to resolve these cases in less than a few hours.”

Google has also stated that it intends to upgrade the controls provided to advertisers.

This includes changes to the default settings present within ad will automatically update to only include web and video placements that pass a higher safety standard than previously. It will also introduce improved options to blacklist specific sites and channels from AdWords Video and Display Network campaigns, alongside stricter ad policies for publishers who seek to monetise their content.

It should be noted that some of these features are already present in some form within Google’s AdWords interface, though are often overlooked by advertisers. It will be interesting to see just what form these “upgrades” take, what steps Google takes to encourage their use, and how much onus is placed on advertisers to take responsibility for their own campaigns.

The backlash against Google raises further questions over the value and quality of the wider programmatic media industry, where the details of individual ad impressions and placements are often clouded.

Digital advertising undeniably delivers peak advertising performance when harnessing data-driven insights to drive response, but where organisations are concerned about the integrity of their brand, human input is clearly becoming more important than ever.

RH are delighted to announce that we have been awarded the new Premier Partner status by Google.

The new Premier Google Partners badge is given to agencies who manage a large portfolio of client Adwords campaigns across the full suite of Google advertising products. Premier Partners must maintain a consistently high level of performance and deliver industry leading results to their clients, and enjoyed increased support from Google alongside standard Partner benefits.

RH becomes one of the few agencies holding Premier Partner status in the South West, and reflects the hard work put in by our Digital team to deliver innovative and impactful campaigns for our clients.

We are extremely pleased to be recognised by Google as a highly experienced agency who maximise the results from all key digital platforms and look forward to building on this award.