The youth market are notoriously hard to reach and engage and are ever-becoming more suspicious of advertising.

Recently, SnapChat opened its doors to advertisers of all sizes with new self-service buying tools

The leaves are changing! Summer is gone and it’s now time to discover autumn in all its glory. We’ve launched a brilliant campaign to attract short-break visitors to Wiltshire in the autumn period.

A combination of Paid Search, Google Display, Facebook and Instagram have been used to attract the short break / short stay market by showcasing the wide-range of accommodation and activities in Wiltshire – Home Of Timeless Experiences.

The campaign borrows Visit Wiltshire’s ‘Timeless’ branding, targeting families, art and history lovers and outdoor enthusiasts who can book a getaway during term time and focuses upon securing high-quality traffic to Visit Wiltshire’s site to search and book accommodation for a well-deserved autumn short break.

Video – comprising Youtube, Facebook and Instagram, has been used to help provide an insight into the wondrous and spectacular views that you could wake up to this autumn.

It’s safe to see why Wiltshire has been a special place for such a long time!